Samyang Hot Chicken Flavour Ramen, which is more popularly known as Fire Noodles, is a South Korean brand of ramen that boasts about its almost unbearably spicy flavour. It has a heat level of about 4044 scovilles and has gone viral through videos where people eat the ramen in order to test whether they can handle the intense spice.
This explainer videos main focus is to show how easy and fast it is to cook the ramen. It also showcases the aggressively spicy flavour through the bright and energetic animation and attracts a young adult audience through the use of absurd humour and dramatic intensity
