ripple is an app that uses reward and consequence to make users aware of the amount of single use plastic they consume on a daily basis in an effort to make the world more environmentally conscious.
The main goal is to keep the character happy and the water surrounding them as clean as possible. In order to gauge the state of the character and water, the app uses AI to scan a grocery receipt. For every un-recyclable plastic item the user has purchased, the water becomes dirty and the character begins to act upset and distraught. However, every time a recyclable plastic item purchased the water clears up and character regains it cheerfulness.